Making the most of the show..

If you’re exhibiting at the Property Investor Show for the first time this year, you’ll have lots of questions about how to make the most of the event. We’ve put together these tips below for exhibitors to ensure you have a cracking show.

Make sure you let your audience know that you will be there or of you have any special offers at the show. Also please let the marketing team know at Property Investor Group and we will do our best to share to our audience prior to the show via email or social media.

The most important thing is to be comfortable, whilst looking professional and approachable. We recommend flat shoes rather than heels as you will be on your feet all day, even a few changes of footwear can really help tired feet!

Formal suits often feel too formal in this environment and whilst we recommend not wearing jeans, chinos and polo shirts tend to strike just the right balance. For women, again we’d avoid restrictive and overly formal suits. Be comfortable, professional and approachable in your attire.

Make sure your staff are standing up and interacting with visitors. Sitting down doesn’t encourage people to approach your stand and won’t represent your business in the best way.

We really recommend having a small giveaway item on your stand but as with the marketing literature, keep it small and lightweight.  Keyrings, pens, USBs, small note pads, mini torches etc all work really well and are easy for visitors to slip into their bag.

For exhibitors that like to have refreshments or food on the stand, a simple bowl of wrapped sweets or chocolates works much better than cakes and coffee, with far less clearing up as well!

Everyone asks about wifi and it’s important that your staff can work in the way they need to at a busy live event. There is a free wifi service at ExCeL London but to give your staff a more reliable and faster service, we’d recommend bringing a dongle or similar. The paid-for wifi is very expensive and you’ll find that a dongle works really well.

To make the most of all the interactions and visitors to your stand, many exhibitors are keen to collect their visitor data. As a result, this year we have introduced a data scanning app to allow exhibitors to scan visitor data, add more information if needed and download after the show. You can find out more information here or  or contact rob.stross@propertyinvestormedia.co.uk for more info.